Industry Trend Analysis
In 2012, the global automotive ECU market was valued around USD 27.48 billion and is expected to reach roughly USD 52.87 billion maintaining a compound annual growth rate (CAGR) of 6.07% over the projected period owing to increasing concentration on cost actuated by the strict regulations in the automotive ECU industry. Rising implementation of ECU in electric vehicles, due to rising energy efficiency awareness is likely to be a key driving factor for the global market. The automotive ECU has application over several segments involving utility vehicles, commercial vehicles, and passenger cars. Rising spending on automotive ECU’s research and development to build low-cost parts for a variety of electronic control systems is anticipated to drive the growth of the global market. Strict government policies for superior safety features, alleviated by economical ECU development are projected to boost the growth of global automotive ECU market over the forecast years. Ecological trends have an incredible impact on the powertrain field with growing implementation of ECU in electrically powered vehicles. The amplified complexity of ECU owing to the elevated functionality necessary to control the rising communication alternatives between ECUs is anticipated to be a key restraining factor for the global market. The powertrain field for electric vehicles involves ECUs that direct an electric motor, battery and power electronics systems that generates high-voltage AC power by converting the DC power in the battery and drives the electric vehicles. Growing awareness regarding eco-friendly technologies like Eco-Driver Assist Systems (EDAS) has ensured an important role in several products assisting the driver and is projected to be considered as an innovative opportunity for the global automotive ECU industry players.
Application Outlook and Trend Analysis
The global automotive ECU market can be split according to the application into communication & navigation systems, powertrain electronics, chassis electronics, entertainment systems, and safety and security systems. Safety and security systems section is anticipated to be the leading section through the projected period. The communication and navigation systems section is projected to show high growth outlooks. This expansion can be assigned to rising customer demand for comfort and convenience features. Navigation systems and connected telematics systems need an increasing amount of embedded software in an attempt to handle a rising number of services like better website access, communication management, and HMI technologies. The latest development in telematics systems rendering the development of proficient power supplies with high-speed CAN interface for automotive controls, local hot spot information, and electronic traction is estimated to impact the global automotive ECU market positively. The development of V2I and V2V connected systems might direct to autonomous driving by the end of 2020.
Regional Outlook and Trend Analysis
Exponential expansion in the logistics market aside from growing information regarding drive safety is anticipated to fuel the growth of automotive ECU in the European region. Rising demand for navigation and telematics systems in European regional market is anticipated to be a key trend in this market. The expansion of gestures control units & proximity sensors, low-cost digital radio installations and natural language voice key to connected services are the few factors that likely to boost the growth of European regional market. Asia-Pacific region is anticipated to experience considerable growth during the forecast years. This can be assigned to growing safety installations per automobile with measures like China V for light-duty automobiles. Demand in North America regional market may differ owing to decreasing high modification to innovative technologies.
Competitive Outlook and Trend Analysis
The major market players employ strategies such as Focus on contracts, agreements, mergers and acquisitions with other market players for the supply of their product to maintain their high industry share. The key market players in global automotive ECU market are Autoliv, Inc., Continental AG, Delphi Automotive PLC, TRW Automotive, Robert Bosch GmbH, Denso Corporation, and Hitachi Automotive. Continental AG has been the leader in the global market subsequent to Bosch and Denso. Invention and application expertise, market knowledge, wide quality products, has allowed Continental AG to achieve loyal and large consumer base. ConnectedDrive technology by BMW offers various apps for downloading to the iDrive multimedia system which is installed in the vehicle. This eliminates the need to develop new hardware and systems, thus elaborating the opportunity of the offered infotainment system.
The global automotive ECU market is segmented as follows :
Safety & Security Systems
Communication & Navigation Systems
Rest of Europe
Rest of Asia Pacific
Rest of the World
United Arab Emirates
Some of the key questions answered by the report are:
What was the market size in 2012 and forecast from 2013 to 2022?
What will be the industry market growth from 2013 to 2022?
What are the major drivers, restraints, opportunities, challenges, and industry trends and their impact on the market forecast?
What are the major segments leading the market growth and why?
Which are the leading players in the market and what are the major strategies adopted by them to sustain the market competition?