Industry Trend Analysis
Beer market is expected to experience significant growth in coming years between 2017 and 2025. The market is expected to become $925.33 billion by 2025 at a growing CAGR of 6.23%. The market is primarily driven by changing lifestyle of all age groups and increase in disposable income across the globe. In addition, increased consumption of local breweries is also expected to drive the beer market. Moreover, the prevalence of drinking of underage individuals is increasing rapidly across the globe. For instance, as per survey, in UK, a good proportion of children are involved in drinking alcohol and even in purchasing of alcoholic beverages. This drastic changing lifestyle of young generation will impact the market in the long run. With increase in disposable income especially among the middle income group, the beer market is expected to witness favorable growth during the forecast period. However, increase in legal regulations and heavy taxation, along with some serious health issues are likely to restrain the market growth over the forecast period.
Beer Type Outlook and Trend Analysis
Beer is an alcoholic beverage made by fermentation of barley. Beer is the third most popular drink consumed after water and tea. It is produced through a process known as brewing which involves fermentation of sugars and starch from barley, wheat, maize and rice. Hops are used to flavor beer which adds bitterness and acts as natural preservative, though herbs or fruits are used occasionally. The purpose of brewing is to convert barley starch into sugary liquid known as wort which is then converted into beer. The three basic ingredients of beer are water, starch, yeast and flavoring agents such as hops. The brewing industry is a global business composed of multinational players as well as local producers ranging from brewpubs to regional breweries. Brewpubs are establishments where drinks are directly sold to customers whereas microbreweries are those places were beer is produced.
Regional Outlook and Trend Analysis
North America held a significant share of the beer market in 2016 due to the rapid changing lifestyle of people and increase in disposable income especially among middle income group. For instance, as per US Department of Health and Human Services survey, more than 56.8% of males aged 12 and older and more than 45.6% of female aged 12 and older consumes at least one alcoholic beverage in the past 30 days. The Asia-Pacific market has not experienced any substantial growth due to heavy taxation and strict legal issues, but can experience favorable growth in coming years owing to increasing in disposable income in the region.
Competitive Outlook and Trend Analysis
The key players operating in the global beer market emphasize on product development in order to introduce more variants and flavors to capture a larger share of the market. Some of the major players in this market are, Asahi Group Holdings, Ltd., Anheuser-Busch InBev, The HEINEKEN Company., Molson Coors Brewing Company, Tsingtao Beer (H.K) Trading Co. Ltd., Birra Menabrea, BITBURGER BREWERY GROUP, The Boston Beer Company, Budweiser Budvar np, Cesu alus, Chimay Brewery, D.G.Yuengling & Sons, Inc., Diageo, Duvel Moortgat Brewery, Erdinger, Birra Forst S.P.A and Carlsberg Group A/S.
The key opportunity for the players operating in beer market lies in the development of various types of beer and flavors of beer and also increasing consumption of alcoholic beverages among all age groups. Apart from that, increasing promotional and marketing activities of manufacturers coupled with increasing disposable income of people will drive the global beer market. However, strict government regulations, development of inexpensive alternatives, social perspective and high tax rates in some region is expected to hamper growth of the market in coming years.
Beer Market Segmentation:
By Type of Beer:
By Production of Beer:
By Category of Beer:
By Packaging of Beer:
Rest of Europe
Rest of Asia Pacific
Rest of the World
United Arab Emirates
Some of the key questions answered by the report are:
What was the market size in 2016 and forecast from 2017 to 2025?
What will be the industry market growth from 2017 to 2025?
What are the major drivers, restraints, opportunities, challenges, and industry trends and their impact on the market forecast?
What are the major segments leading the market growth and why?
Which are the leading players in the market and what are the major strategies adopted by them to sustain the market competition?