China Programmatic Display Market Report 2018

2018-05-28 / 3000.00 / Electronics / 110 Pages

Description

Geographically, this report split China into several key Regions, with sales (K Units), revenue (Million USD), market share and growth rate of Programmatic Display for these regions, from 2012 to 2023 (forecast), including
South China
East China
Southwest China
Northeast China
North China
Central China
Northwest China

China Programmatic Display market competition by top manufacturers/players, with Programmatic Display sales volume, price, revenue (Million USD) and market share for each manufacturer/player; the top players including
AppNexus Inc.
AOL Inc. (Verizon Communications Inc.)
Yahoo! Inc.
DataXu Inc.
Adroll.Com
Google Inc. (Doubleclick)
Adobe Systems Incorporated
Rubicon Project Inc.
Rocket Fuel Inc.
MediaMath Inc.
IPONWEB Holding Limited (BidSwitch)
Between Digital
Fluct
Adform
The Trade Desk

On the basis of product, this report displays the sales volume (K Units), revenue (Million USD), product price (USD/Unit), market share and growth rate of each type, primarily split into
Real Time Bidding
Private Marketplace
Automated Guaranteed

On the basis on the end users/applications, this report focuses on the status and outlook for major applications/end users, sales volume (K Units), market share and growth rate of Programmatic Display for each application, including
Desktop Display
Desktop Video
Mobile Display
Mobile Video

If you have any special requirements, please let us know and we will offer you the report as you want.

Table of Content

Table of Contents

China Programmatic Display Market Report 2012-2023
1 Programmatic Display Overview
1.1 Product Overview and Scope of Programmatic Display
1.2 Classification of Programmatic Display by Product Category
1.2.1 China Programmatic Display Sales (K Units) Comparison by Types (2012-2023)
1.2.2 China Programmatic Display Sales (K Units) Market Share by Types in 2017
1.2.3 Real Time Bidding
1.2.4 Private Marketplace
1.2.5 Automated Guaranteed
1.3 China Programmatic Display Market by Application/End Users
1.3.1 China Programmatic Display (K Units) and Market Share Comparison by Applications (2012-2023)
1.3.2 Desktop Display
1.3.3 Desktop Video
1.3.4 Mobile Display
1.3.5 Mobile Video
1.4 China Programmatic Display Market by Region
1.4.1 China Programmatic Display Revenue (Million USD) Comparison by Regions (2012-2023)
1.4.2 South China Status and Prospect (2012-2023)
1.4.3 East China Status and Prospect (2012-2023)
1.4.4 Southwest China Status and Prospect (2012-2023)
1.4.5 Northeast China Status and Prospect (2012-2023)
1.4.6 North China Status and Prospect (2012-2023)
1.4.7 Central China Status and Prospect (2012-2023)
1.4.8 Northwest China Status and Prospect (2012-2023)
1.5 China Sales and Revenue ofSales and Revenue of Programmatic Display (2012-2023)
1.5.1 China Programmatic Display Sales (K Units) and Growth Rate (2012-2023)
1.5.2 China Programmatic Display Revenue (Million USD) and Growth Rate (2012-2023)

2 Industrial Chain Analysis
2.1 Industry Chain Structure of Programmatic Display
2.2 Raw Material Analysis of Programmatic Display
2.1.1 Raw Material A Market Analysis
2.1.2 Raw Material B Market Analysis
2.1.3 Raw Material C Market Analysis
2.3 Labor Cost Analysis of Programmatic Display
2.4 Other Costs Analysis of Programmatic Display
2.5 Manufacturing Cost Structure Analysis of Programmatic Display
2.6 Manufacturing Process Analysis of Programmatic Display
2.7 Raw Materials Sources of Programmatic Display Major Manufacturers in 2018
2.8 Downstream Buyers

3 China Programmatic Display Players/Suppliers Profiles and Sales Data
3.1 AppNexus Inc.
3.1.1 Company Basic Information, Manufacturing Base and Competitors
3.1.2 Programmatic Display Product Category, Application and Specification
3.1.2.1 Product A
3.1.2.2 Product B
3.1.3 AppNexus Inc. Programmatic Display Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
3.1.4 AppNexus Inc. Different Types of Programmatic Display Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
3.1.5 AppNexus Inc. Programmatic Display Volume in Different Applications and Its Application Share
3.2 AOL Inc. (Verizon Communications Inc.)
3.2.1 Company Basic Information, Manufacturing Base and Competitors
3.2.2 Programmatic Display Product Category, Application and Specification
3.2.2.1 Product A
3.2.2.2 Product B
3.2.3 AOL Inc. (Verizon Communications Inc.) Programmatic Display Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
3.2.4 AOL Inc. (Verizon Communications Inc.) Different Types of Programmatic Display Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
3.2.5 AOL Inc. (Verizon Communications Inc.) Programmatic Display Volume in Different Applications and Its Application Share
3.3 Yahoo! Inc.
3.3.1 Company Basic Information, Manufacturing Base and Competitors
3.3.2 Programmatic Display Product Category, Application and Specification
3.3.2.1 Product A
3.3.2.2 Product B
3.3.3 Yahoo! Inc. Programmatic Display Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
3.3.4 Yahoo! Inc. Different Types of Programmatic Display Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
3.3.5 Yahoo! Inc. Programmatic Display Volume in Different Applications and Its Application Share
3.4 DataXu Inc.
3.4.1 Company Basic Information, Manufacturing Base and Competitors
3.4.2 Programmatic Display Product Category, Application and Specification
3.4.2.1 Product A
3.4.2.2 Product B
3.4.3 DataXu Inc. Programmatic Display Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
3.4.4 DataXu Inc. Different Types of Programmatic Display Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
3.4.5 DataXu Inc. Programmatic Display Volume in Different Applications and Its Application Share
3.5 Adroll.Com
3.5.1 Company Basic Information, Manufacturing Base and Competitors
3.5.2 Programmatic Display Product Category, Application and Specification
3.5.2.1 Product A
3.5.2.2 Product B
3.5.3 Adroll.Com Programmatic Display Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
3.5.4 Adroll.Com Different Types of Programmatic Display Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
3.5.5 Adroll.Com Programmatic Display Volume in Different Applications and Its Application Share
3.6 Google Inc. (Doubleclick)
3.6.1 Company Basic Information, Manufacturing Base and Competitors
3.6.2 Programmatic Display Product Category, Application and Specification
3.6.2.1 Product A
3.6.2.2 Product B
3.6.3 Google Inc. (Doubleclick) Programmatic Display Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
3.6.4 Google Inc. (Doubleclick) Different Types of Programmatic Display Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
3.6.5 Google Inc. (Doubleclick) Programmatic Display Volume in Different Applications and Its Application Share
3.7 Adobe Systems Incorporated
3.7.1 Company Basic Information, Manufacturing Base and Competitors
3.7.2 Programmatic Display Product Category, Application and Specification
3.7.2.1 Product A
3.7.2.2 Product B
3.7.3 Adobe Systems Incorporated Programmatic Display Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
3.7.4 Adobe Systems Incorporated Different Types of Programmatic Display Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
3.7.5 Adobe Systems Incorporated Programmatic Display Volume in Different Applications and Its Application Share
3.8 Rubicon Project Inc.
3.8.1 Company Basic Information, Manufacturing Base and Competitors
3.8.2 Programmatic Display Product Category, Application and Specification
3.8.2.1 Product A
3.8.2.2 Product B
3.8.3 Rubicon Project Inc. Programmatic Display Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
3.8.4 Rubicon Project Inc. Different Types of Programmatic Display Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
3.8.5 Rubicon Project Inc. Programmatic Display Volume in Different Applications and Its Application Share
3.9 Rocket Fuel Inc.
3.9.1 Company Basic Information, Manufacturing Base and Competitors
3.9.2 Programmatic Display Product Category, Application and Specification
3.9.2.1 Product A
3.9.2.2 Product B
3.9.3 Rocket Fuel Inc. Programmatic Display Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
3.9.4 Rocket Fuel Inc. Different Types of Programmatic Display Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
3.9.5 Rocket Fuel Inc. Programmatic Display Volume in Different Applications and Its Application Share
3.10 MediaMath Inc.
3.10.1 Company Basic Information, Manufacturing Base and Competitors
3.10.2 Programmatic Display Product Category, Application and Specification
3.10.2.1 Product A
3.10.2.2 Product B
3.10.3 MediaMath Inc. Programmatic Display Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
3.10.4 MediaMath Inc. Different Types of Programmatic Display Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
3.10.5 MediaMath Inc. Programmatic Display Volume in Different Applications and Its Application Share
3.11 IPONWEB Holding Limited (BidSwitch)
3.12 Between Digital
3.13 Fluct
3.14 Adform
3.15 The Trade Desk

4 China Programmatic Display Competition by Players/Manufacturers, Region, Type and Application
4.1 China Programmatic Display Market Competition by Players/Manufacturers
4.1.1 China Programmatic Display Sales (K Units) and Market Share of Key Players/Suppliers (2012-2017)
4.1.2 China Programmatic Display Revenue (Million USD) and Share by Players/Suppliers (2012-2017)
4.2 China Programmatic Display Sales and Revenue by Type
4.2.1 China Programmatic Display Sales (K Units) and Market Share by Type (2012-2017)
4.2.2 China Programmatic Display Revenue (Million USD) and Market Share by Type (2012-2017)
4.3 China Programmatic Display Sales and Revenue by Application
4.3.1 China Programmatic Display Sales (K Units) and Market Share by Regions (2012-2017)
4.3.2 China Programmatic Display Revenue (Million USD) and Market Share (%) Regions (2012-2017)
4.4 China Programmatic Display Sales (K Units) by Application

5 South China Programmatic Display (Sales, Revenue and Price)
5.1 South China Programmatic Display Sales and Value (2012-2017)
5.1.1 South China Programmatic Display Sales (K Units) and Growth Rate (2012-2017)
5.1.2 South China Programmatic Display Revenue and Growth Rate (2012-2017)
5.1.3 South China Programmatic Display Sales Price (USD/Unit) Trend (2012-2017)
5.2 South China Programmatic Display Sales (K Units) and Market Share by Type
5.3 South China Programmatic Display Sales (K Units) and Market Share by Application

6 East China Programmatic Display (Sales, Revenue and Price)
6.1 East China Programmatic Display Sales and Value (2012-2017)
6.1.1 East China Programmatic Display Sales (K Units) and Growth Rate (2012-2017)
6.1.2 East China Programmatic Display Revenue and Growth Rate (2012-2017)
6.1.3 East China Programmatic Display Sales Price (USD/Unit) Trend (2012-2017)
6.2 East China Programmatic Display Sales (K Units) and Market Share by Type
6.3 East China Programmatic Display Sales (K Units) and Market Share by Application

7 Southwest China Programmatic Display (Sales, Revenue and Price)
7.1 Southwest China Programmatic Display Sales and Value (2012-2017)
7.1.1 Southwest China Programmatic Display Sales (K Units) and Growth Rate (2012-2017)
7.1.2 Southwest China Programmatic Display Revenue and Growth Rate (2012-2017)
7.1.3 Southwest China Programmatic Display Sales Price (USD/Unit) Trend (2012-2017)
7.2 Southwest China Programmatic Display Sales (K Units) and Market Share by Type
7.3 Southwest China Programmatic Display Sales (K Units) and Market Share by Application

8 Northeast China Programmatic Display (Sales, Revenue and Price)
8.1 Northeast China Programmatic Display Sales and Value (2012-2017)
8.1.1 Northeast China Programmatic Display Sales (K Units) and Growth Rate (2012-2017)
8.1.2 Northeast China Programmatic Display Revenue and Growth Rate (2012-2017)
8.1.3 Northeast China Programmatic Display Sales Price (USD/Unit) Trend (2012-2017)
8.2 Northeast China Programmatic Display Sales (K Units) and Market Share by Type
8.3 Northeast China Programmatic Display Sales (K Units) and Market Share by Application

9 North China Programmatic Display (Sales, Revenue and Price)
9.1 North China Programmatic Display Sales and Value (2012-2017)
9.1.1 North China Programmatic Display Sales (K Units) and Growth Rate (2012-2017)
9.1.2 North China Programmatic Display Revenue and Growth Rate (2012-2017)
9.1.3 North China Programmatic Display Sales Price (USD/Unit) Trend (2012-2017)
9.2 North China Programmatic Display Sales (K Units) and Market Share by Type
9.3 North China Programmatic Display Sales (K Units) and Market Share by Application

10 Central China Programmatic Display (Sales, Revenue and Price)
10.1 Central China Programmatic Display Sales and Value (2012-2017)
10.1.1 Central China Programmatic Display Sales (K Units) and Growth Rate (2012-2017)
10.1.2 Central China Programmatic Display Revenue and Growth Rate (2012-2017)
10.1.3 Central China Programmatic Display Sales Price (USD/Unit) Trend (2012-2017)
10.2 Central China Programmatic Display Sales (K Units) and Market Share by Type
10.3 Central China Programmatic Display Sales (K Units) and Market Share by Application

11 Northwest China Programmatic Display (Sales, Revenue and Price)
11.1 Northwest China Programmatic Display Sales and Value (2012-2017)
11.1.1 Northwest China Programmatic Display Sales (K Units) and Growth Rate (2012-2017)
11.1.2 Northwest China Programmatic Display Revenue and Growth Rate (2012-2017)
11.1.3 Northwest China Programmatic Display Sales Price (USD/Unit) Trend (2012-2017)
11.2 Northwest China Programmatic Display Sales (K Units) and Market Share by Type
11.3 Northwest China Programmatic Display Sales (K Units) and Market Share by Application

12 Marketing Strategy Analysis, Distributors/Traders
12.1 Direct Marketing
12.1.1 Direct Marketing
12.1.2 Indirect Marketing
12.1.3 Marketing Channel Development Trend
12.2 Market Positioning
12.2.1 Pricing Strategy
12.2.2 Brand Strategy
12.2.3 Target Client
12.3 Distributors/Traders List

13 China Programmatic Display Market Forecast (2018-2023)
13.1 China Programmatic Display Sales (K Units), Revenue and Price Forecast (2018-2023)
13.1.1 China Programmatic Display Sales (K Units) and Growth Rate Forecast (2018-2023)
13.1.2 China Programmatic Display Revenue and Growth Rate Forecast (2018-2023)
13.1.3 China Programmatic Display Price and Trend Forecast (2018-2023)
13.2 China Programmatic Display Sales (K Units), Revenue and Growth Rate Forecast by Region (2018-2023)
13.2.1 China Programmatic Display Sales (K Units) and Growth Rate Forecast by Region (2018-2023)
13.2.2 China Programmatic Display Revenue and Growth Rate Forecast by Region (2018-2023)
13.2.3 South China Programmatic Display Sales, Revenue and Growth Rate Forecast (2018-2023)
13.2.4 East China Programmatic Display Sales, Revenue and Growth Rate Forecast (2018-2023)
13.2.5 Southwest China Programmatic Display Sales, Revenue and Growth Rate Forecast (2018-2023)
13.2.6 Northeast China Programmatic Display Sales, Revenue and Growth Rate Forecast (2018-2023)
13.2.7 Southwest China Programmatic Display Sales, Revenue and Growth Rate Forecast (2018-2023)
13.2.8 Central China Programmatic Display Sales, Revenue and Growth Rate Forecast (2018-2023)
13.2.9 Northwest China Programmatic Display Sales, Revenue and Growth Rate Forecast (2018-2023)
13.3 China Programmatic Display Sales, Revenue and Price Forecast by Type (2018-2023)
13.3.1 China Programmatic Display Sales Forecast by Type (2018-2023)
13.3.2 China Programmatic Display Revenue Forecast by Type (2018-2023)
13.3.3 China Programmatic Display Price Forecast by Type (2018-2023)
13.4 China Programmatic Display Sales Forecast by Application (2018-2023)

14 Research Findings and Conclusion

15 Appendix
15.1 Methodology/Research Approach
15.1.1 Research Programs/Design
15.1.2 Market Size Estimation
15.1.3 Market Breakdown and Data Triangulation
15.2 Data Source
15.2.1 Secondary Sources
15.2.2 Primary Sources
15.3 Disclaimer



Table of Figures

List of Tables and Figures

Figure China Market Size (Million USD) Comparison 2012-2023
Table China Market Programmatic Display Revenue (Million USD) Comparison by Regions 2012-2023
Table China Programmatic Display Sales (K Units) and Revenue (Million USD) Market Split by Product Type
Table China Programmatic Display Sales (K Units) by Application (2016-2023)
Figure Product Picture of Programmatic Display
Table China Programmatic Display Sales (K Units) and Growth Rate (%) Comparison by Types (2012-2023)
Figure China Programmatic Display Sales (K Units) Market Share by Types in 2017
Figure Real Time Bidding Picture
Figure Private Marketplace Picture
Figure Automated Guaranteed Picture
Table China Programmatic Display Sales (K Units) Comparison by Applications (2012-2023)
Figure China Sales Market Share of Programmatic Display by Applications in 2017
Figure Desktop Display Picture
Figure Desktop Video Picture
Figure Mobile Display Picture
Table China Market Programmatic Display Revenue (Million USD) Comparison by Regions 2012-2023
Figure South China Programmatic Display Revenue (Million USD) and Growth Rate (2012-2023)
Figure East China Programmatic Display Revenue (Million USD) and Growth Rate (2012-2023)
Figure Southwest China Programmatic Display Revenue (Million USD) and Growth Rate (2012-2023)
Figure Northeast China Programmatic Display Revenue (Million USD) and Growth Rate (2012-2023)
Figure North China Programmatic Display Revenue (Million USD) and Growth Rate (2012-2023)
Figure Central China Programmatic Display Revenue (Million USD) and Growth Rate (2012-2023)
Figure Northwest China Programmatic Display Revenue (Million USD) and Growth Rate (2012-2023)
Figure China Programmatic Display Sales (K Units) and Growth Rate (2012-2023)
Figure China Programmatic Display Revenue (Million USD) and Growth Rate (2012-2023)
Figure New Project SWOT Analysis of Programmatic Display
Table Industry News List of Programmatic Display
Figure Industry Chain Structure of Programmatic Display
Table Raw Material Suppliers and Price Analysis
Figure Global Raw Material A Price Trend (USD/MT)
Figure Global Raw Material B Price Trend (USD/MT)
Figure Global Raw Material C Price Trend (USD/MT)
Table Manufacturing Cost Structure Analysis of Programmatic Display in 2017
Figure Manufacturing Process Analysis of Programmatic Display
Table Raw Materials Sources of Programmatic Display Major Manufacturers China
Table Major Buyers of Programmatic Display
Table AppNexus Inc. Basic Information List
Table AppNexus Inc. Programmatic Display Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
Figure AppNexus Inc. Programmatic Display Sales Growth Rate (2012-2017)
Figure AppNexus Inc. Programmatic Display Sales China Market Share (%) (2012-2017)
Figure AppNexus Inc. Programmatic Display Revenue China Market Share (%) (2012-2017)
Table Real Time Bidding Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Private Marketplace Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Automated Guaranteed Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table AppNexus Inc. Programmatic Display Volume in Desktop Display and Its Application Share
Table AppNexus Inc. Programmatic Display Volume in Desktop Video and Its Application Share
Table AppNexus Inc. Programmatic Display Volume in Mobile Display and Its Application Share
Table AOL Inc. (Verizon Communications Inc.) Basic Information List
Table AOL Inc. (Verizon Communications Inc.) Programmatic Display Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
Figure AOL Inc. (Verizon Communications Inc.) Programmatic Display Sales Growth Rate (2012-2017)
Figure AOL Inc. (Verizon Communications Inc.) Programmatic Display Sales China Market Share (%) (2012-2017)
Figure AOL Inc. (Verizon Communications Inc.) Programmatic Display Revenue China Market Share (%) (2012-2017)
Table Real Time Bidding Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Private Marketplace Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Automated Guaranteed Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table AOL Inc. (Verizon Communications Inc.) Programmatic Display Volume in Desktop Display and Its Application Share
Table AOL Inc. (Verizon Communications Inc.) Programmatic Display Volume in Desktop Video and Its Application Share
Table AOL Inc. (Verizon Communications Inc.) Programmatic Display Volume in Mobile Display and Its Application Share
Table Yahoo! Inc. Basic Information List
Table Yahoo! Inc. Programmatic Display Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
Figure Yahoo! Inc. Programmatic Display Sales Growth Rate (2012-2017)
Figure Yahoo! Inc. Programmatic Display Sales China Market Share (%) (2012-2017)
Figure Yahoo! Inc. Programmatic Display Revenue China Market Share (%) (2012-2017)
Table Real Time Bidding Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Private Marketplace Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Automated Guaranteed Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Yahoo! Inc. Programmatic Display Volume in Desktop Display and Its Application Share
Table Yahoo! Inc. Programmatic Display Volume in Desktop Video and Its Application Share
Table Yahoo! Inc. Programmatic Display Volume in Mobile Display and Its Application Share
Table DataXu Inc. Basic Information List
Table DataXu Inc. Programmatic Display Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
Figure DataXu Inc. Programmatic Display Sales Growth Rate (2012-2017)
Figure DataXu Inc. Programmatic Display Sales China Market Share (%) (2012-2017)
Figure DataXu Inc. Programmatic Display Revenue China Market Share (%) (2012-2017)
Table Real Time Bidding Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Private Marketplace Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Automated Guaranteed Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table DataXu Inc. Programmatic Display Volume in Desktop Display and Its Application Share
Table DataXu Inc. Programmatic Display Volume in Desktop Video and Its Application Share
Table DataXu Inc. Programmatic Display Volume in Mobile Display and Its Application Share
Table Adroll.Com Basic Information List
Table Adroll.Com Programmatic Display Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
Figure Adroll.Com Programmatic Display Sales Growth Rate (2012-2017)
Figure Adroll.Com Programmatic Display Sales China Market Share (%) (2012-2017)
Figure Adroll.Com Programmatic Display Revenue China Market Share (%) (2012-2017)
Table Real Time Bidding Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Private Marketplace Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Automated Guaranteed Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Adroll.Com Programmatic Display Volume in Desktop Display and Its Application Share
Table Adroll.Com Programmatic Display Volume in Desktop Video and Its Application Share
Table Adroll.Com Programmatic Display Volume in Mobile Display and Its Application Share
Table Google Inc. (Doubleclick) Basic Information List
Table Google Inc. (Doubleclick) Programmatic Display Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
Figure Google Inc. (Doubleclick) Programmatic Display Sales Growth Rate (2012-2017)
Figure Google Inc. (Doubleclick) Programmatic Display Sales China Market Share (%) (2012-2017)
Figure Google Inc. (Doubleclick) Programmatic Display Revenue China Market Share (%) (2012-2017)
Table Real Time Bidding Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Private Marketplace Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Automated Guaranteed Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Google Inc. (Doubleclick) Programmatic Display Volume in Desktop Display and Its Application Share
Table Google Inc. (Doubleclick) Programmatic Display Volume in Desktop Video and Its Application Share
Table Google Inc. (Doubleclick) Programmatic Display Volume in Mobile Display and Its Application Share
Table Adobe Systems Incorporated Basic Information List
Table Adobe Systems Incorporated Programmatic Display Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
Figure Adobe Systems Incorporated Programmatic Display Sales Growth Rate (2012-2017)
Figure Adobe Systems Incorporated Programmatic Display Sales China Market Share (%) (2012-2017)
Figure Adobe Systems Incorporated Programmatic Display Revenue China Market Share (%) (2012-2017)
Table Real Time Bidding Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Private Marketplace Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Automated Guaranteed Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Adobe Systems Incorporated Programmatic Display Volume in Desktop Display and Its Application Share
Table Adobe Systems Incorporated Programmatic Display Volume in Desktop Video and Its Application Share
Table Adobe Systems Incorporated Programmatic Display Volume in Mobile Display and Its Application Share
Table Rubicon Project Inc. Basic Information List
Table Rubicon Project Inc. Programmatic Display Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
Figure Rubicon Project Inc. Programmatic Display Sales Growth Rate (2012-2017)
Figure Rubicon Project Inc. Programmatic Display Sales China Market Share (%) (2012-2017)
Figure Rubicon Project Inc. Programmatic Display Revenue China Market Share (%) (2012-2017)
Table Real Time Bidding Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Private Marketplace Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Automated Guaranteed Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Rubicon Project Inc. Programmatic Display Volume in Desktop Display and Its Application Share
Table Rubicon Project Inc. Programmatic Display Volume in Desktop Video and Its Application Share
Table Rubicon Project Inc. Programmatic Display Volume in Mobile Display and Its Application Share
Table Rocket Fuel Inc. Basic Information List
Table Rocket Fuel Inc. Programmatic Display Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
Figure Rocket Fuel Inc. Programmatic Display Sales Growth Rate (2012-2017)
Figure Rocket Fuel Inc. Programmatic Display Sales China Market Share (%) (2012-2017)
Figure Rocket Fuel Inc. Programmatic Display Revenue China Market Share (%) (2012-2017)
Table Real Time Bidding Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Private Marketplace Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Automated Guaranteed Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Rocket Fuel Inc. Programmatic Display Volume in Desktop Display and Its Application Share
Table Rocket Fuel Inc. Programmatic Display Volume in Desktop Video and Its Application Share
Table Rocket Fuel Inc. Programmatic Display Volume in Mobile Display and Its Application Share
Table Company MediaMath Inc. Basic Information List
Table Company MediaMath Inc. Programmatic Display Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017)
Figure Company MediaMath Inc. Programmatic Display Sales Growth Rate (2012-2017)
Figure Company MediaMath Inc. Programmatic Display Sales China Market Share (%) (2012-2017)
Figure Company MediaMath Inc. Programmatic Display Revenue China Market Share (%) (2012-2017)
Table Real Time Bidding Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Private Marketplace Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Automated Guaranteed Sales (K Units), Revenue (Million USD) and Price (USD/Unit) (2012-2017)
Table Company MediaMath Inc. Programmatic Display Volume in Desktop Display and Its Application Share
Table Company MediaMath Inc. Programmatic Display Volume in Desktop Video and Its Application Share
Table Company MediaMath Inc. Programmatic Display Volume in Mobile Display and Its Application Share
Table China Programmatic Display Sales (K Units) by Players/Manufacturers (2012-2017)
Table China Programmatic Display Sales Share (%) by Players/Manufacturers (2012-2017)
Figure 2016 China Programmatic Display Sales Market Share (%) by Players/Manufacturers
Figure 2017 China Programmatic Display Sales Share by Players/Manufacturers
Table China Programmatic Display Revenue (Million USD) by Players/Manufacturers (2012-2017)
Table China Programmatic Display Revenue Market Share (%) Players/Manufacturers (2012-2017)
Figure 2016 China Programmatic Display Revenue Market Share (%) Players
Figure 2017 China Programmatic Display Revenue Market Share (%) Players
Table China Programmatic Display Sales (K Units) and Market Share (%) by Type (2012-2017)
Table China Programmatic Display Sales Share by Type (2012-2017)
Figure Sales Market Share of Programmatic Display by Type (2012-2017)
Figure China Programmatic Display Sales Growth Rate (%) by Type (2012-2017)
Table China Programmatic Display Revenue (Million USD) and Market Share (%) Type (2012-2017)
Table China Programmatic Display Revenue Market Share (%) Type (2012-2017)
Figure Revenue Market Share of Programmatic Display by Type (2012-2017)
Figure China Programmatic Display Revenue Growth Rate by Type (2012-2017)
Table China Programmatic Display Sales (K Units) and Market Share by Regions (2012-2017)
Table China Programmatic Display Sales Share by Regions (2012-2017)
Figure Sales Market Share of Programmatic Display by Regions (2012-2017)
Figure China Programmatic Display Sales Market Share by Regions in 2017
Table China Programmatic Display Revenue (Million USD) and Market Share by Regions (2012-2017)
Table China Programmatic Display Revenue Share (%) by Regions (2012-2017)
Figure Revenue Market Share of Programmatic Display by Regions (2012-2017)
Figure China Programmatic Display Revenue Market Share by Regions in 2017
Table China Programmatic Display Sales (K Units) and Market Share by Application (2012-2017)
Table China Programmatic Display Sales Share (%) by Application (2012-2017)
Figure China Programmatic Display Sales Market Share by Application (2012-2017)
Figure China Programmatic Display Sales Market Share by Application (2012-2017)
Figure South China Programmatic Display Sales (K Units) and Growth Rate (%) (2012-2017)
Figure South China Programmatic Display Revenue (Million USD) and Growth Rate (%) (2012-2017)
Figure South China Programmatic Display Sales Price (USD/Unit) Trend (2012-2017)
Table South China Programmatic Display Sales (K Units) by Type (2012-2017)
Table South China Programmatic Display Sales (K Units) Market Share by Type (2012-2017)
Figure South China Programmatic Display Sales (K Units) Market Share by Type in 2017
Table South China Programmatic Display Sales (K Units) by Applications (2012-2017)
Table South China Programmatic Display Sales (K Units) Market Share by Applications (2012-2017)
Figure South China Programmatic Display Sales (K Units) Market Share by Applications in 2017
Figure East China Programmatic Display Sales (K Units) and Growth Rate (2012-2017)
Figure East China Programmatic Display Revenue (Million USD) and Growth Rate (%) (2012-2017)
Figure East China Programmatic Display Sales Price (USD/Unit) Trend (2012-2017)
Table East China Programmatic Display Sales (K Units) by Type (2012-2017)
Table East China Programmatic Display Sales (K Units) Market Share by Type (2012-2017)
Figure East China Programmatic Display Sales (K Units) Market Share by Type in 2017
Table East China Programmatic Display Sales (K Units) by Applications (2012-2017)
Table East China Programmatic Display Sales (K Units) Market Share by Applications (2012-2017)
Figure East China Programmatic Display Sales (K Units) Market Share by Applications in 2017
Figure Southwest China Programmatic Display Sales (K Units) and Growth Rate (2012-2017)
Figure Southwest China Programmatic Display Revenue (Million USD) and Growth Rate (%) (2012-2017)
Figure Southwest China Programmatic Display Sales Price (USD/Unit) Trend (2012-2017)
Table Southwest China Programmatic Display Sales (K Units) by Type (2012-2017)
Table Southwest China Programmatic Display Sales (K Units) Market Share by Type (2012-2017)
Figure Southwest China Programmatic Display Sales (K Units) Market Share by Type in 2017
Table Southwest China Programmatic Display Sales (K Units) by Applications (2012-2017)
Table Southwest China Programmatic Display Sales (K Units) Market Share by Applications (2012-2017)
Figure Southwest China Programmatic Display Sales (K Units) Market Share by Applications in 2017
Figure Northeast China Programmatic Display Sales (K Units) and Growth Rate (2012-2017)
Figure Northeast China Programmatic Display Revenue (Million USD) and Growth Rate (%) (2012-2017)
Figure Northeast China Programmatic Display Sales Price (USD/Unit) Trend (2012-2017)
Table Northeast China Programmatic Display Sales (K Units) by Type (2012-2017)
Table Northeast China Programmatic Display Sales (K Units) Market Share by Type (2012-2017)
Figure Northeast China Programmatic Display Sales (K Units) Market Share by Type in 2017
Table Northeast China Programmatic Display Sales (K Units) by Applications (2012-2017)
Table Northeast China Programmatic Display Sales (K Units) Market Share by Applications (2012-2017)
Figure Northeast China Programmatic Display Sales (K Units) Market Share by Applications in 2017
Figure Central China Programmatic Display Sales (K Units) and Growth Rate (2012-2017)
Figure Central China Programmatic Display Revenue (Million USD) and Growth Rate (%) (2012-2017)
Figure Central China Programmatic Display Sales Price (USD/Unit) Trend (2012-2017)
Table Central China Programmatic Display Sales (K Units) by Type (2012-2017)
Table Central China Programmatic Display Sales (K Units) Market Share by Type (2012-2017)
Figure Central China Programmatic Display Sales (K Units) Market Share by Type in 2017
Table Central China Programmatic Display Sales (K Units) by Applications (2012-2017)
Table Central China Programmatic Display Sales (K Units) Market Share by Applications (2012-2017)
Figure Central China Programmatic Display Sales (K Units) Market Share by Applications in 2017
Figure North China Programmatic Display Sales (K Units) and Growth Rate (2012-2017)
Figure North China Programmatic Display Revenue (Million USD) and Growth Rate (%) (2012-2017)
Figure North China Programmatic Display Sales Price (USD/Unit) Trend (2012-2017)
Table North China Programmatic Display Sales (K Units) by Type (2012-2017)
Table North China Programmatic Display Sales (K Units) Market Share by Type (2012-2017)
Figure North China Programmatic Display Sales (K Units) Market Share by Type in 2017
Table North China Programmatic Display Sales (K Units) by Applications (2012-2017)
Table North China Programmatic Display Sales (K Units) Market Share by Applications (2012-2017)
Figure North China Programmatic Display Sales (K Units) Market Share by Applications in 2017
Figure Northwest China Programmatic Display Sales (K Units) and Growth Rate (2012-2017)
Figure Northwest China Programmatic Display Revenue (Million USD) and Growth Rate (%) (2012-2017)
Figure Northwest China Programmatic Display Sales Price (USD/Unit) Trend (2012-2017)
Table Northwest China Programmatic Display Sales (K Units) by Type (2012-2017)
Table Northwest China Programmatic Display Sales (K Units) Market Share by Type (2012-2017)
Figure Northwest China Programmatic Display Sales (K Units) Market Share by Type in 2017
Table Northwest China Programmatic Display Sales (K Units) by Applications (2012-2017)
Table Northwest China Programmatic Display Sales (K Units) Market Share by Applications (2012-2017)
Figure Northwest China Programmatic Display Sales (K Units) Market Share by Applications in 2017
Table Distributors/Traders List
Figure China Programmatic Display Sales (K Units) and Growth Rate Forecast (2018-2023)
Figure China Programmatic Display Revenue (Million USD) and Growth Rate (%) Forecast (2018-2023)
Figure China Programmatic Display Price and Trend Forecast (2018-2023)
Table China Programmatic Display Sales (K Units) Forecast by Regions (2018-2023)
Figure China Programmatic Display Sales (K Units) Market Share Forecast by Regions (2018-2023)
Figure China Programmatic Display Sales (K Units) Market Share Forecast by Regions in 2023
Table China Programmatic Display Revenue (Million USD) Forecast by Regions (2018-2023)
Figure China Programmatic Display Revenue Market Share Forecast by Regions (2018-2023)
Figure China Programmatic Display Revenue Market Share Forecast by Regions in 2023
Figure South China Programmatic Display Sales (K Units) and Growth Rate (%) Forecast (2018-2023)
Figure South China Programmatic Display Revenue (Million USD) and Growth Rate (%) Forecast (2018-2023)
Figure Southwest China Programmatic Display Sales (K Units) and Growth Rate (%) Forecast (2018-2023)
Figure Southwest China Programmatic Display Revenue (Million USD) and Growth Rate (%) Forecast (2018-2023)
Figure East China Programmatic Display Sales (K Units) and Growth Rate (%) Forecast (2018-2023)
Figure East China Programmatic Display Revenue (Million USD) and Growth Rate (%) Forecast (2018-2023)
Figure Northeast China Programmatic Display Sales (K Units) and Growth Rate (%) Forecast (2018-2023)
Figure Northeast China Programmatic Display Revenue (Million USD) and Growth Rate (%) Forecast (2018-2023)
Figure North China Programmatic Display Sales (K Units) and Growth Rate (%) Forecast (2018-2023)
Figure North China Programmatic Display Revenue (Million USD) and Growth Rate (%) Forecast (2018-2023)
Figure Central China Programmatic Display Sales (K Units) and Growth Rate (%) Forecast (2018-2023)
Figure Central China Programmatic Display Revenue (Million USD) and Growth Rate (%) Forecast (2018-2023)
Figure Northwest China Programmatic Display Sales (K Units) and Growth Rate (%) Forecast (2018-2023)
Figure Northwest China Programmatic Display Revenue (Million USD) and Growth Rate (%) Forecast (2018-2023)
Table China Programmatic Display Sales (K Units) Forecast by Type (2018-2023)
Figure China Programmatic Display Sales Market Share Forecast by Type (2018-2023)
Table China Programmatic Display Revenue (Million USD) Forecast by Type (2018-2023)
Figure China Programmatic Display Revenue Market Share Forecast by Type (2018-2023)
Table China Programmatic Display Price (USD/Unit) Forecast by Type (2018-2023)
Table China Programmatic Display Sales (K Units) Forecast by Application (2018-2023)
Figure China Programmatic Display Sales Market Share Forecast by Application (2018-2023)
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources








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