Gradually, retail has evolved from buying products and negotiating costs to deciding where products should be located in the stores and on which shelf. This then progressed into category management where the category manager was delegated responsibility to set prices and plan promotions. A further evolution of category management was adding customer insights into it to help decide pricing and promotion policies. True customer-centric merchandising in the Customer-Centric Merchandising & Marketing Market doesn’t attempt to impose customer insights onto traditional category management. Instead, it completely redesigns the process by allowing customer tastes to drive management decisions, which in turn helps to achieve sales targets rather than hinder them.
Rising customer expectation- The customer is truly the king today and they have become even more demanding than before. Due to a proliferation of smartphones, mobile Internet and e-commerce, customers are fully aware of a product availability, its price across different retailers, and upcoming trends. They are also able to shop whenever and wherever they wish to with multiple options available at their disposal. A retailer must, therefore, make their presence felt across various channels like mobile Apps, physical stores, websites, and social media and provide a consistent and user-friendly experience across each. Customers might even expect a personalised experience according to their own likes, preferences or favoured trends.
In 2018, the global Customer-Centric Merchandising & Marketing market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.
This report focuses on the global Customer-Centric Merchandising & Marketing status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Customer-Centric Merchandising & Marketing development in United States, Europe and China.
The key players covered in this study
Market segment by Type, the product can be split into
Market segment by Application, split into
IT And ITES
Market segment by Regions/Countries, this report covers
Central & South America
The study objectives of this report are:
To analyze global Customer-Centric Merchandising & Marketing status, future forecast, growth opportunity, key market and key players.
To present the Customer-Centric Merchandising & Marketing development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Customer-Centric Merchandising & Marketing are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.