A deodorant is a substance applied to the body to prevent body odor caused by the bacterial breakdown of perspiration in armpits, feet, and other areas of the body. A subgroup of deodorants, antiperspirants, affect odor as well as prevent sweating by affecting sweat glands.
Deodorants is a matured market in developed regions such as the US and Europe. In these markets, delivery of innovative products and an improved product mix play a vital role for manufacturers to increase their revenues. Producers are more or less compelled to offer innovative products that deliver quick, effective protection against odor and wetness. Deodorant producers have sought to generate sales growth by relying on product introductions on a continuous basis as well as product line extensions. Technologically advanced formulations and applications empower manufacturers to provide more innovative products that in turn attract deodorant customers. Overall, the personal care category is witnessing a strong growth trend as a result of the increasing focus of men towards grooming, hygiene and appearance. Male oriented products are growing briskly, surpassing the hitherto women dominated cosmetics and personal care market. With regard to fragrances, men choose deodorants over the luxurious perfumes preferred by females. This has provided a definite impetus to the overall sales of deodorants.
The global Deodorants market is valued at xx million US$ in 2018 and will reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2019-2025. The objectives of this study are to define, segment, and project the size of the Deodorants market based on company, product type, end user and key regions.
This report studies the global market size of Deodorants in key regions like North America, Europe, Asia Pacific, Central & South America and Middle East & Africa, focuses on the consumption of Deodorants in these regions.
This research report categorizes the global Deodorants market by top players/brands, region, type and end user. This report also studies the global Deodorants market status, competition landscape, market share, growth rate, future trends, market drivers, opportunities and challenges, sales channels and distributors.
The following manufacturers are covered in this report, with sales, revenue, market share for each company:
Procter & Gamble
Tom’s of Maine
Market size by Product
Market size by End User
Market size by Region
Central & South America
Rest of Central & South America
Middle East & Africa
The study objectives of this report are:
To study and analyze the global Deodorants market size (value & volume) by company, key regions, products and end user, breakdown data from 2014 to 2018, and forecast to 2025.
To understand the structure of Deodorants market by identifying its various subsegments.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
Focuses on the key global Deodorants companies, to define, describe and analyze the sales volume, value, market share, market competition landscape and recent development.
To project the value and sales volume of Deodorants submarkets, with respect to key regions.
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
In this study, the years considered to estimate the market size of Deodorants are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
This report includes the estimation of market size for value (million US$) and volume (K Units). Both top-down and bottom-up approaches have been used to estimate and validate the market size of Deodorants market, to estimate the size of various other dependent submarkets in the overall market. Key players in the market have been identified through secondary research, and their market shares have been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and verified primary sources.
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.