Twinkies are a type of confectionary made of sponge cake with cream filling. James Alexander Dewar invented Twinkies, and the first Twinkie was produced with banana cream filling.
The latest trend gaining momentum in the market is the increasing demand for gluten-free products. The increasing demand for gluten-free Twinkies is one of the positive trends influencing the growth of the market during the forecast period. Players in the market are coming up with gluten-free Twinkies to cater to the rising demand. Gluten is a type of protein found in wheat, barley, and rye, which are used in manufacturing bread and other bakery products. Gluten gives pliability to the dough and helps to keep the form. However, it can cause severe reactions in people who are allergic to gluten.
One of the major drivers for this market is the introduction of new products and flavors. The introduction of new products and addition of new flavors to the existing product portfolios by players drive the global Twinkies market. The taste preferences of consumers are changing, and players in the market are coming up with new flavors to cater to the changing demands of their consumers. Most consumers are open to tasting new flavors and products and experimenting with innovative flavors. Players that can identify this factor and come up with new flavors will gain the first-mover advantage in the market.
The global Twinkies market is valued at xx million US$ in 2018 and will reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2019-2025. The objectives of this study are to define, segment, and project the size of the Twinkies market based on company, product type, end user and key regions.
This report studies the global market size of Twinkies in key regions like North America, Europe, Asia Pacific, Central & South America and Middle East & Africa, focuses on the consumption of Twinkies in these regions.
This research report categorizes the global Twinkies market by top players/brands, region, type and end user. This report also studies the global Twinkies market status, competition landscape, market share, growth rate, future trends, market drivers, opportunities and challenges, sales channels and distributors.
The following manufacturers are covered in this report, with sales, revenue, market share for each company:
Market size by Product
Vanilla Filling Twinkies
Chocolate Filling Twinkies
Banana Filling Twinkies
Market size by End User
Supermarkets and Hypermarkets
Market size by Region
Central & South America
Rest of Central & South America
Middle East & Africa
The study objectives of this report are:
To study and analyze the global Twinkies market size (value & volume) by company, key regions, products and end user, breakdown data from 2014 to 2018, and forecast to 2025.
To understand the structure of Twinkies market by identifying its various subsegments.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
Focuses on the key global Twinkies companies, to define, describe and analyze the sales volume, value, market share, market competition landscape and recent development.
To project the value and sales volume of Twinkies submarkets, with respect to key regions.
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
In this study, the years considered to estimate the market size of Twinkies are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
This report includes the estimation of market size for value (million US$) and volume (K MT). Both top-down and bottom-up approaches have been used to estimate and validate the market size of Twinkies market, to estimate the size of various other dependent submarkets in the overall market. Key players in the market have been identified through secondary research, and their market shares have been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and verified primary sources.
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.